Former Liverpool FC Captain, Steven Gerrard wins legal battle against sportswear firms

Rangers manager Steven Gerrard has won a legal battle with two Italian sportswear firms, Lotto and Errea who tried to block his clothing range called SCG.

The clothing range is a partnership between Gerrard and former club Liverpool who applied to register SGG Apparel as a trademark in the UK to protect the brand.

Lotto Sport and Errea both objected to the move, saying the diamond logo used on the Gerrard outfits was too similar to their own and claimed customers could confuse the products.

The UK Intellectual Property Office (IPO), which rules on trademark disputes said SGG Apparel should be allowed the trademark after ruling their logo, was distinctly different from those of the rival firms. Lotto Sport, who previously supplied kits to English side Queen’s Park Rangers, appealed the decision, but that has now been rejected by the IPO.

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