The European Union Intellectual Property Office (EUIPO) has invalidated the UK-based supermarket chain Iceland Foods Ltd EU-wide trademark for the word “Iceland” in 2014. It may not register a trademark on the word “Iceland” within the European Union following the Icelandic authorities who sued to have invalidated on the basis of being far too broad and creating a monopoly that prevented Icelandic companies from registering their products with reference to their country of origin.
The EUIPO noted that “It has been adequately shown that consumers in EU countries know that Iceland is a country in Europe and also that the country has historical and economic ties to EU countries, in addition to geographic proximity.”
Iceland Foods Ltd. has two months to appeal the ruling.
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