Nike is suing New York studio MSCHF for trademark infringement over its Satan Shoes, collaboration with musician Lil Nas X that customised 666 pairs of trainers with human blood and pentagrams.
Nike said the altered shoes, which still display its signature swoosh logo, are causing people to believe “Nike is endorsing Satanism” and causing “calls to boycott” their brand.
The altered Nike Air Max 97s sold out in under a minute at a cost of $1,018 a pair.
Nike has asked for MSCHF to pay damages and legal fees and is seeking an intervention to stop the orders of Satan Shoes from being fulfilled.
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