The Gin Guild has issued a pre-legal action notice to the Pentone family who produce Red Storm and Ocean Storm for wrongly labelling the spirits as ‘gin’, despite only being 29% ABV.
It now intends to secure enforcement against those seeking to abuse the name and standing of the gin category, and to ensure further provision of consumer advice and protection.
The director general of The Gin Guild, said: “The producers of these products, fraudulently described as ‘gin’, have attempted a blatant, cynical and foolhardy attempt to market a product by linking to the reputation of the gin category, despite clearly being non-compliant products.”
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