Dyson is seeking an extra 300 engineers in a push to build its first electric car by 2020.
Dyson already has a 400-strong team working on the project and has doubled the number of scientists working on its battery programmes over the past year.
Dyson said the electric car team would shortly move to its new research and development base in Wiltshire. It is yet to decide where its electric cars will be manufactured.
The UK is reported to be in contention for the work, along with Singapore, Malaysia and China.
Japan, China, Taiwan and Korea had accounted for almost three quarters of 2017 sales.
Billionaire founder James Dyson said people in Asia had “an extraordinary enthusiasm for technology that works”.
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