Tesco and Lidl are involved in a High Court case over a yellow circle logo on a blue square background. The logo is used by Lidl as its main logo and by Tesco to highlight offers available to members of its Clubcard scheme.
Lidl claim that Tesco have infringed a trademark and copyright. It alleges that Tesco is “seeking deliberately to ride on the coat tails” of its reputation as a “discounter” supermarket and says the use of the sign in connection with Tesco’s Clubcard prices is “intended to, and does, cause members of the public to call to mind Lidl’s business and its trademarks”.
Tesco has brought a counterclaim and alleges that Lidl’s wordless mark trademarks should be declared invalid as it has never been used by Lidl in the UK. It alleges the application for it was made “solely for the purposes of deployment as a weapon in legal proceedings”.
The trial is due to end shortly.
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