Waitrose threatens Asda with legal challenge over ‘Just Essentials’ budget range
According to reports Waitrose has sent a legal letter to Asda after Asda unveiled its new discount product range, called Just Essentials by Asda. Asda will roll out the new range to replace Smart Price over the summer, however, Waitrose says the branding is too similar to its own Essentials range, which was launched in…