Liverpool FC’s attempt to trademark the word “Liverpool” has been rejected by the government’s Intellectual Property Office (IPO) due to the “geographical significance” of the city.
The trademark attempt sparked outrage within the club’s own fanbase, as well as the Liverpool mayor.
Liverpool FC said: they would “continue to aggressively pursue those large-scale operations which seek to illegally exploit our intellectual property and would urge the relevant authorities to take decisive action against such criminal activity wherever it exists.”
Supporters group Spirit of Shankly described the IPO’s rejection as a “victory for common sense” and “Without fan involvement there would be no challenge to the corporate greed within football”.
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