Premier League champions Liverpool won a High Court case earlier this year against betting firm Winlink Marketing after one of their senior executives introduced officials to contacts at BetVictor in 2013. This led the way for a £15m sponsorship deal with BetVictor with Winlink Marketing Limited having claimed they were owed £1.125m in commissions due to the introduction.
However, Judge Mark Pelling QC, presiding over the case, ruled that the transaction “owed nothing” to the introduction.
Instead, it was decided that the deal was as a result of then head of global partnership sales long-standing commercial relationship with BetVictor CEO.
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