The US firm said it was teaming up with London-based Wenn Media Group to carry out the initial coin offering (ICO).
It is part of a blockchain-based initiative to help photographers control their image rights.
Kodak is the latest in a series of companies to see its value jump after revealing plans for blockchain-related activity.
Kodak developed a digital camera in 1975, but decided not to commercialise the technology at the time, and its hesitation to leave behind its film heritage is thought by some to have contributed to it filing for bankruptcy protection years later in 2012.